PACKAGING

POSITIVI TEA

POSITIVI TEA is a fictional tea brand inspired by linking the concept of making tea and caffeinating oneself, to the importance of mental health. Young adults get too caught up in their fast paced lives that they are unable to care for themselves mentally. This tends to cause intense anxiety and depression in teenagers and young adults. Positivi Tea is a brand inspired to remind caffeine drinkers that mental health should be prioritized just as much as physical health.

This brand’s goal is to attract it’s users through its trendy and fun packaging. Each box is tied to a phrase reminding the tea drinker to take care of themselves. Each flavor includes an illustration based off of the phrase corresponding with a fun, abstract pattern representing the phrase and illustration.

take a mind out

This is one of the three flavors included in “Positivi Tea.” Take A Mind Out is a spicy chai reminding the user that the modern average lifestyle produces chronic stress which shows up in all kinds of mental and physical health problems. The average humans mind is only able to focus 90-120 minutes before needing a rest. We need time away from work and school in order to revitalize and renew. Depriving the brain from downtime diminishes a person’s ability to think creatively and strategically. Reducing this stress maximizes the brain’s performance.

Restful activities include: exercise, sleep, medication, unplugging, zoning out, taking a mental holiday.

healing is not linear

This second flavor included in the brand is a caffeinating Earl Grey. Fail again, and then fail BETTER. Healing does not happen over night. Healing can take a lot of time. Time is the medicine you need in order to fully recover from whatever has mentally taken over you. One cannot “shake healing off” expecting it to get better, or for them to get over it. There is not one ‘correct’ way to heal. There is not an easy 1-2-3 step system. Healing is not easy. It involves backslides along the way, but that does not mean you are not progressing.

Take things one day at a time. Healing is NOT linear.

dont compare

This flavor is a refreshing Green Tea. The sun and the moon show up at complete opposite times of the day, yet they both shine. Other’s ‘perfection’ is an illusion. Life is not fair. Jealousy undermines one’s ability to cherish the good things that come to others. Comparison is the thief of joy. Comparison will stall your progress.

Focus on YOU. There will always be someone ‘better’ than you at something. Instead, work on being the best version of yourself in all aspects of life.

deal with the devil

This was a packaging assignment given in my Typography 3 course at Oregon State University. The assignment was to create a fictional package design for a made up Hot Sauce brand.

Deal With The Devil is a hot sauce like no other. It is so hot that by using it, you are literally (and excuse my pun) signing your food away… to the sauce. Once the action has taken place, the deal has been made and there is no going back. Your food has been changed for good. Our goal as a ‘company’ is to create a hot sauce for those who not only can handle their spice, but also those who have yet to try a hot sauce that makes this much of an impact on their taste buds.